Google is doubling down on its commitment to the business analytics market with the launch of a new free data visualization tool. 

The company has launched Data Studio, a free version of the data visualization tool it introduced as part of an analytics suite it unveiled earlier this year. It includes a wide variety of data connectors to let customers visualize data from Google AdWords, Google Sheets and other Google products.

It also integrates with BigQuery, and the company plans to launch a connector for SQL databases later this year.

The product competes against Microsoft’s Power BI data visualization suite, which has been one of that company’s most-hyped products under the guidance of CEO Satya Nadella. As companies collect more and more data, tech firms want to provide them with a way to better understand it. 

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