MOUNTAIN VIEW, Calif. — Google on Thursday took the wraps off its virtual reality strategy at its I/O developer conference and gave enterprises a look at what could be their next marketing or training tool.

The company on Wednesday announced Daydream, a platform for high-quality mobile virtual reality. Set to be released this fall, Daydream is focused on creating VR experiences on Android devices, though Google noted that “over time” it will be used for a variety of devices.

“With Daydream, we’ve also created a reference design for a comfortable headset and an intuitive controller,” said Nathan Martz, Google’s Daydream product manager. “And, yes we’re building one, too. The headset and controller work in tandem to provide rich, immersive experiences.”

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