It’s no big news that big data initiatives have huge potential business value. What’s concerning is that so many projects fail. In fact, a mere 8% of executives describe their big data projects as “very successful” according to a recent Capgemini report.

Before you embark on your big data initiative, it’s important to understand why some big data initiatives fail so you can avoid the pitfalls.

Don’t Let Your Data Lake Become a Data Swamp

In many cases, big data initiatives fail to deliver business value because the data lake resembles a swamp. That’s how Barbara Latulippe, Chief Data Governance Officer at EMC, described their data lake before they mastered the data in it.

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