Facebook is expanding its developer platform to help users save content and share quotes through new services it announced at its F8 developer conference in San Francisco on Tuesday.

A new Save to Facebook button will let web developers add a button to their content that allows users to save content to a private section of Facebook only they can see. Facebook says 250 million people already use the feature, and this integration means users will have an even easier way of getting content into the service.

The feature will have the support of Product Hunt and Overstock.com, along with other partners.

It’s something that puts Facebook in conflict with Pinterest, a service that lets users save content from around the Web to a set of graphically rich boards they can share with other people. 

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