The newly-independent Quicken will try to reverse years of neglect by its former parent Intuit, the chief executive of Quicken Inc. said today.

“QuickBooks and TurboTax put Quicken into the shadows,” said Eric Dunn in an interview, speaking of Intuit’s two biggest revenue generators. “Marketing [at Intuit] was focused on the lower-hanging fruit, and not on acquiring new users [for Quicken]. Quicken can provide comprehensive capabilities for people with some additional complexity in their lives, which often starts to show up in people when they reach their 30s.”

As consumers marry, start families, buy a house, begin college and retirement planning, they find they need more than what their bank’s online website can provide to help them manage their money, Dunn argued. He was responding to questions about whether Quicken’s model — which relies on a complex piece of software run on a personal computer — is still workable. Quicken debuted in 1983, when it ran on PCs equipped with Microsoft’s MS-DOS and on the Apple II.

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