Domino’s seems to be trying to master the sneaky tech move. It has deployed an attention-getting, flashy toy that, truth be told, has very little to do with technology and everything to do with making consumers curious enough to order its less-than-delectable pizzas.
We’ve talked about it with its oven cars, a huge fake button that is supposed to be about ordering but really isn’t and a social media purchasing campaign that was tricky marketing at its best.
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Source: COMPUTER WORLD