Monetizing digital content is hardly a new challenge. Several studies have proven today’s readers enjoy fresh news, but don’t want to have to pay for it. So what’s the most effective way for a publisher to stay profitable?
Revenue stream diversification is key. While 2016 is forecast to be the first year that digital surpasses TV in advertising spend, there’s a lot of competition for those dollars. Relying on advertising alone can be risky.
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Source: COMPUTER WORLD