Microsoft’s Hololens promises to merge the real and virtual worlds in ways that haven’t been possible before, and on Thursday, the company demonstrated one way the gadget could transform the way we buy cars and just about any other major product.

The demonstration, which you can watch below, used a Caterpillar earth mover, but it’s not difficult to see how this could be expanded to cars, houses, furniture, or a host of other goods.

It begins with a sales pamphlet — the kind of thing you might pick up when shopping for a product. With a tablet PC pointed at the pamphlet, a 3D model of the machine sprang to life on screen, but the experience gets much cooler with Hololens.

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