Apple now claims two “ultimate” Windows PC replacements, iPad Pro tablets and MacBooks, but the company should look to bridge the gap between those two hardware lines, analysts said.

As device usage and applications evolve, it will be harder for Apple to distinguish between the iPad Pro and products like the MacBook Air, they said.

Apple has aimed the iPad Pro line at users interested in Web browsing and productivity applications and MacBooks at power users. But as more applications are likely to use touchscreens, Apple may need to develop products that merge features like touch with advanced computing capabilities.

That sort of transition would mirror developments already happening on Windows PCs, where tablets and laptops are merging into hybrid devices like Microsoft’s Surface Pro 4.

To read this article in full or to leave a comment, please click here