Now that Apple has announced the smaller 4-in. iPhone SE starting at $399 (16GB), smartphone competitors like Samsung are sure to sit up and take notice.

It makes sense that Samsung will respond in kind, since it has launched just about every conceivable style and size of Android phone. That approach has helped make Samsung the biggest smartphone maker globally.

Samsung claims to have invented the “phablet” phone, referring to devices with displays larger than 5.5 inches in size. Apple first entered that larger phone space with the iPhone 6 Plus, and its 5.5-in. display, which debuted in September 2014.

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