Apple’s smartwatch-related announcements on Monday, including a price drop, reveal a clever adjustment to slow sales in 2015 for the entire smartwatch category, analysts said.

The biggest news: Apple announced a $50 price cut to $299 for its entry-level 38mm Apple Watch Sport model, along with several new watchband colors. The stylish woven nylon bands will cost $49 apiece when purchased separately from Apple. The 42mm Sport model was also reduced by $50 to $349.

Possibly more important, Apple didn’t announce a second-generation Apple Watch, even though many observers thought Apple would do so. The unveiling of a new watch is now expected in June or July, with sales timed for the fall.

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