I stood in line for about 30 minutes. I didn’t really know what else to do. I read online that it was the only way to make any progress in the early stages of my deployment. It wasn’t a bug. It turned into a massive social experiment, and it’s still underway.

I’m talking about the new Ubisoft game ‘The Division’ released this week. When you first start playing, you are in that early period of high-energy (and high interest level) when you want to go exploring and you are motivated to see what the gameworld looks like. (It’s fantastic, by the way — one of the most detailed game environments I’ve ever seen, particularly good in 4K resolution.) At the first Safe House, you walk up a flight of stairs and have to check-in on a computer. The problem at launch, though, is that everyone else is just starting out in the game, so there’s a line of soldiers waiting.

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