Was intrigued the other day about an impressive technology-fueled marketing move by Adidas brand Reebok, during an experiment in Stockholm. It involved timing consumers on the street by having them run past a Reebok kiosk. If consumers ran fast enough, they would get a pair of $100 ZPump 2.0 sneakers.

The technology used is impressive, essentially pairing a speed cam and tracking technology. From a marketing perspective, it’s classic. It telegraphs the question “Are you fast enough to justify using these sneakers?” It generates powerful viral videos and it makes consumers want the product.

To read this article in full or to leave a comment, please click here