I recently connected with the CEO of a fascinating company based in Cork, Ireland, called Treemetrics. Its mission is to eliminate waste in the logging industry by moving beyond antiquated forest survey methods and other problems caused by a lack of good information. By applying data analytics technology to this sector, the company claims to be able to reduce wastage by up to 20%.

To make this work, Treemetrics has to extract data from exotic sensing systems such as 3D laser mapping to obtain stem volume and taper information, which tells a lot about the size, type and health of tree groupings. It’s pretty cool and leaps beyond where the forestry industry has been for literally hundreds of years in terms of harvesting efficiency.

To read this article in full or to leave a comment, please click here