According to Chris Hjelm, the common theme across all of his company’s recent strategic business initiatives — from digital coupons to online ordering with in-store pickup — is the fact that each is driven by technology innovation.

“It’s about delivering and helping build a successful business, and I always encourage IT professionals to be business leaders and thinkers first so we can build relevant things that create value for our customers and our company,” he says.

Hjelm, 54, executive vice president and CIO at The Kroger Co., the country’s largest supermarket chain, cites several examples.

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