As consumers, we are now used to having an app for everything. Apps are easy to develop, easy to deploy, and easy to change. Apps are modular and lightweight. High school kids develop apps, as do 83-year old former defense secretaries!

Contrast this with the enterprise world. It takes months of effort, if not longer, to develop and roll out an IT enterprise application. One of the major reasons is that applications and data are not cleanly separated in the enterprise. Introducing a new business application requires organizations to untangle and clean up the complex web of data they have accumulated over the years.

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