NEW YORK — Two or three years ago, major companies at the National Retail Federation were focused on building out their e-commerce sites.
Their money went into e-commerce. Their meetings were all about e-commerce. Online was king.
This week, though, retailers like Disney, Under Armour and Nike all said they no longer focus on online sales.
Today, retailers need to focus on creating a customer experience that crosses channel borders, linking mobile with brick-and-mortar stores and websites.
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Source: COMPUTER WORLD