NEW YORK — Since retailers – even major ones – tend not to spend money on research and development, many need guidance to keep up with the changes technology is bringing to the industry.

What need, according to IBM, is Innovation as a Service.

Sure, IT and business leaders have heard of Software as a Service and Infrastructure as a Service. But Innovation as a Service?

The concept underlies a partnership with technology companies looking to help retailers figure out what they need to connect brick-and-mortar stores with online sales — and what technology can take them into the future of retail.

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