200 million devices are now running Windows 10 all over the world, or almost two-thirds of the entire U.S. population. It’s a bit surprising, given that much of this growth (about 40%) has occurred just since Thanksgiving. According to recent published data, Windows 10 is is on a trajectory of growth that beats Windows 7 (by 140%) and Windows 8 (by 400%).

The question you might ask is: Why all of the raging success? And why now?

Microsoft is really, really good at providing data about their success, but not as up front about why something has become so popular or why customers like it so much. In a blog post, there are a few quick notes about high customer satisfaction being one driver. They’ve also reported that people spent 11 billion hours using Windows 10 in December and 44.5 billion minutes using Microsoft Edge. (The company did not explain how many of this minutes involved recovering from a site compatibility crash.)

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