Aaron Fulkerson and his company MindTouch are old-timers in the enterprise software space. Founded back in the dark ages (well, over a decade ago, anyway), MindTouch was one of the early companies pushing a new way of doing enterprise software. MindTouch’s customer engagement tool is to traditional knowledge management tools what the Tesla is to Henry Ford’s Model A. It is a way to bring the formerly disparate worlds of customer relationship management and customer self-service together. In doing so, MindTouch drives better customer experience and better supplier economics.

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