In my last article, “5 digital business predictions for 2016,” I highlighted that this year we’ll see digital disruptions in the form of innovative industry business models, processes, products and services hitting the marketplace in full force. Much like a seismic event, market activity will become stronger and more frequent this year with ever more digital services — with compelling new value propositions — entering the market.

As these digital services roll out, there will of course be winners and losers. Armed with a vision for a new digitally enabled product or service, as you get ready to seek internal or external investment, it’s important to do the upfront strategic homework. This homework needs to be not just on the vision, value proposition and differentiation of the product or service itself, but on your entire business model and how you intend to go to market.

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