Microsoft will open online registration for its annual Build developers conference on Tuesday, Jan. 19, the company announced today.

The Redmond, Wash. company raised the price of tickets to Build 2016 by $100, to $2,195, a 5% increase. By comparison, Apple has priced tickets to its Worldwide Developer Conference (WWDC) at $1,599 since 2010, and Google has pegged those for its I/O at $900.

Build will take place March 30 through April 1 at San Francisco’s Moscone Center, the venue Microsoft has used the last three years and the same hall where both Apple and Google have also hosted past developer gatherings.

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