Talk to any marketer with massive volumes of data to analyze, and there’s a good chance you’ll find Hadoop running somewhere in the background. With those users in mind, Manthan on Thursday introduced what it calls the first “bolt-on” customer-analytics tool designed specifically for the popular big-data framework.

Customer360 is Manthan’s longstanding customer-analytics offering, and it offers an array of packaged descriptive, predictive and prescriptive analytics capabilities. Algorithms are optimized for Apache Spark, giving marketers the speed of that data-processing tool as they analyze terabytes of data to do things like make campaign decisions or predict churn.

To read this article in full or to leave a comment, please click here