First a bit of perspective. Being a PR person is hard. Your clients expect you to be able to deliver them articles in every single broadsheet at the drop of a hat. Very few clients can even start to comprehend that your hiring of a new janitor for your Series A funded startup isn’t a cause for Time magazine to feature you on the cover of their next issue. PR folks have to take a lot of flack — on the one hand, they have grumpy press and analysts mouthing off at the slightest provocation while on the other they need to balance telling their clients the truth, while still massaging some big egos.

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