When you think of IBM, you probably don’t think of consumer electronics, but the company’s CEO came to Las Vegas on Wednesday to push IBM’s Watson technology deeper into wearables and health.

Ginni Rometti announced two partnerships around Watson, one with medical device maker Medtronic and the other with Under Armour, the sportswear maker that also sells connected fitness gadgets.

Rometti is the first CEO of IBM to give a keynote at CES. She was there to promote Watson’s artificial intelligence services, which she claimed are needed to analyze the floods of data generated by all the connected devices at CES.

“Going digital is not a destination, it’s a foundation,” she said. “What will differentiate you is understanding all that data.”

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