Even if you’re a global company like Huawei — one which is becoming known as a manufacturer of Android smartphones — it’s hard to become a player in the U.S. market, especially if you’re competing against companies such as Samsung and, need we say it, Apple. Huawei seems to be taking the conservative approach — and that impression wasn’t changed by its announcements during this week’s CES trade show.

For example, among its announcements during its press conference on Tuesday, it featured the Mate 8, a premium 6-in. stylish phone with a large range of desirable features. After about a half hour of extolling the new device, Huawei offered a list of the countries that the phone would be available in — which did not include the U.S. Instead, we were told that the Nexus 6P would be available in a new gold color. Nice, but not the most exciting news to report.

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