If you tune into the Winter X Games in Colorado later this month you should get a heightened sense of the action thanks to a tie-up between Intel and ESPN, which sponsors the event.

Wireless chips from Intel will be mounted on snowboards used in the competition, and transmit data about athletes’ performance such as how high they jump and how far they rotate. The information will be displayed on TVs at home as people watch the broadcast.

It’s a new use case for the Internet of Things, in which everyday objects are fitted with sensors and transmit data. It could also be good marketing for Intel, if it turns out to be interesting to watch.

To read this article in full or to leave a comment, please click here