A decade ago, Intel’s primary data source for its PC and server microprocessors were the people who used Intel’s products. Today, those data sources are sensors connecting the Internet of Things, and Intel wants them everywhere.

Intel’s CEO Brian Krzanich showcased a number of different initiatives during the company’s CES 2016 keynote on Tuesday, all with the goal of embedding sensors in as many places as possible—including clothing, sporting gear, and drones.

“We’re entering a new era of technology where consumers are choosing experiences over products,” said Krzanich, during the keynote address. “The technology that enables the new experience… that’s the product that will be successful in the future.”

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