Apple today trumpeted that gross revenue from its iOS App Store — which now also includes software for the Apple Watch and Apple TV — exceeded $20 billion for 2015, implying that sales were up between 40% and 47% year-over-year.

While that growth rate would still be impressive, it would be down from gains in 2014, which a year ago Apple pegged at 50%.

In a now-annual tradition, Apple on Wednesday issued a press release that boasted of select statistics from the App Store, at least partly to continue the drumbeat that the software distribution market it’s built is a job-creation machine.

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