It would be easy to dismiss the term “digital transformation” as just the latest in a long line of buzzwords seemingly conceived to cause stomach ulcers in the world’s CIOs.

That, however, would be a mistake. Though the concept has been floating around for several years already, 2015 was when it dug its heels into the business world and made it clear it’s here to stay.

“This feels different from a hype wave for a few reasons,” said Bob Parker, a group vice president with IDC.

Most notably, digital-transformation efforts tend to be led by CEOs — a group not generally known for its tolerance of efforts with uncertain impact.

“The desire for investment is pulled by the CEO,” Parker said. “They see that that’s where the growth is.”

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