Building a popular messaging app is a tough business, and Talko is getting out of it. The collaboration and voice chat app company announced Monday that it has been sold to Microsoft, which will be rolling its technology and team members into Skype. 

In a post to the company’s blog, the Talko team said that success in the messaging app space for consumers is binary — some companies are able to launch a wildly popular product that takes off with wide adoption, while others drift into obscurity. Talko was on the latter path, so the company opted to get out of the business and work with Microsoft.

“For all the value and enjoyment it’s delivered, and for all the team’s listening and perseverance, Talko was largely on the path to filling a (passionate) niche,” the company said. “We’re in this to have great impact, so it’s time for a change.”

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