The point of ads is to get you interested in whatever is occupying that—ugh where is that X okay there it is—now, where was I? Ads, right. They’re just after our attention. Thing is, they generally fail to do their job. So Google wants them to be better.
Soon you will see interactive ads that allow you to play a game or swipe through an app for up to 60 seconds.
You Will Soon See Interactive Mobile Ads Streaming Apps And Games So You Can Try Before You Buy was written by the awesome team at Android Police.
Source: Andriod Police