Augmented reality and virtual reality headsets are on the cutting edge of technology these days, with companies like Microsoft, Google and Facebook all vying to get to market with headsets that can augment reality or transport users into a virtual world. 

One of the problems with the current suite of headsets both on the market or coming soon is that they’re only crudely able to track where a user is looking. Microsoft’s Hololens, for example, can track users’ gazes by where their heads are looking, but it can’t tell where their eyes are focused within their field of view. 

That’s where a new company called Eyefluence comes in. It makes eye tracking modules that can be as small as a pinkie nail and figure out where people are looking. In an interview, co-founder and CEO Jim Marggraff claimed that Eyefluence’s tracking technology understands the intent behind a person’s gaze, without requiring them to blink or stare at a particular location for a long period of time like the dominant eye tracking and interaction systems currently being sold and used today. 

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