The fourth-generation Apple TV offers a range of new features including Siri, a more versatile Bluetooth remote and the ability to search for content across multiple streaming services. The biggest advance, however, is the arrival of an Apple TV App Store and the opening of the platform to developers. For now, the available apps are consumer focused; games and apps for streaming services dominate, though there are a fair number of fitness, cooking, shopping, travel, and education titles, too.

So far, there’s not much in the way of business apps. But that doesn’t mean the new Apple TV — it was unveiled Sept. 9 and went on sale Oct. 30 — isn’t capable of serving as a business device. Looking through Apple‘s developer forums, it seems that at least a handful of devs are eyeing apps for business and retail. And even with few dedicated business apps, the device already has some inherent business functions built in.

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