Apple hopes to fan flailing iPad sales with iPad Pro, its 12.9-inch tablet for professional users. There’s no question this is its best tablet, equipped with a Retina display and powerful 64-bit A9X chip, but what’s the attraction to enterprise users?

Tim Cook says so

Like the UK Labour party’s popularly elected leader, Jeremy Corbyn, Apple CEO Tim Cook took a bit of a media battering when he first took on the role. Today his critics look as simple-minded as Corbyn’s, because Cook is driving Apple to unprecedented success. This means he’s worth listening too when he calls the iPad Pro, “a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.” Cook only travels with his iOS devices these days. If the CEO of the world’s biggest company can do his business on an the tablet, then most other C-class executives should be able to, too.

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