Ever since we first heard about Tag Heuer’s plans to sell a $1,500 smartwatch, something seemed inexplicably strange about the move.
Think about it: Why would anyone spend that much money on a device that’s practically guaranteed to be obsolete within a year or two tops? Even in Appleland, where money flows as freely as the flowery adjectives in the company’s events, that kind of proposition is a tough sell to swallow.
But you know what? Following today’s official announcement of Tag Heuer’s Connected Android Wear smartwatch, the whole thing suddenly makes a lot of sense.
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Source: Computer World