It’s hard enough for companies to tame the masses of structured data now coming their way at top speed each day, but unstructured data — the kind that doesn’t fit tidily into traditional spreadsheets or databases — is an even bigger challenge. That’s typically the domain of expert users in large enterprises equipped with high-end software, and it’s also where Taste Analytics has set its sights.

Taste Analytics emerged from stealth on Thursday with the launch of Signals, a new textual analytics tool it says can help users in businesses of any size crunch a wide variety of data without having to rely on highly trained data scientists or IT experts for help.

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