Okta wants developers to forget writing their own identity system for new apps and instead use its Platform as a white-label authentication system for whatever they’re building. On Tuesday, it announced new functionality that should make that idea more appealing for businesses that deliver services to consumers.

Developers building apps with the Okta Platform can now let users login with social networks, including Twitter and Facebook, by leveraging new support for OAuth and OpenID Connect. That means consumers who don’t want to create yet another account can authenticate with their social network. (Developers may still require that users create a login, depending on what their app requires, but that’s up to them.)

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