Opinions are universal. Everyone has one. I’m enjoying the Apple TV, but there are a few problems Apple needs to address.

Discovery – the big one

Developers have been working for months to create apps in time for the release of the Apple set-top box, but their hard work is being undermined by poor app discoverability. The only way you’ll find an app is if it is listed on the front pages of the App Store section. If it isn’t there then you must search for apps by name. Apple is offering sales charts for US Apple TV users, but they aren’t available everywhere. There are no genre-based listings.

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