In customary defiance of industry trends, Apple set fresh Mac sales records by selling 20.6 million machines over the last fiscal year. You could argue that its focus on constantly enhancing its products, rather than treating them as low value commodity items, is part of the reason it is able to do this. These ten things about the iMac support the notion:

P3

Apple decided to use a digital cinema industry color standard called DCI P3 (Apple calls this P3) in the new iMac. Originally developed for use in digital cinemas, the standard — which Apple calls P3 — meant movies would look more realistic (blacker blacks and more vivid colors — the red of a London bus is the kind of color you’ll only really see using P3 displays). Apple’s decision to adopt the standard means iMacs provide a 25 percent larger color space than you get from standard sRGB-based displays. Though supporting P3 required a little work, read on…

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