The game of thrones among Apple’s executive elite continues with news that current hardware engineering lead, Dan Riccio, is moving into a new role where he is, “creating something new and wonderful” at Apple.

What is new? What is wonderful?

Riccio, whose full title was senior vice president for hardware engineering, becomes vice president for engineering with John Ternus taking the SVP seat.

Riccio has been with Apple since 1998 and became the hardware engineering lead at the company in 2012. Ternus joined Apple’s product design team in 2001 and led the iPhone 12 design team. 

That’s the job titles out the way. So, aside from the career moves, what seems to be in play here?

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