DZone
Yesterday, Adobe announced that it agreed to buy Magento for $1.68 billion. When I woke up this morning, 14 different people had texted me asking for my thoughts on the acquisition.
Adobe acquiring Magento isn’t a surprise. One of our industry’s worst-kept secrets is that Adobe first tried to buy Hybris, but lost the deal to SAP; subsequently, Adobe tried to buy Demandware and lost out against Salesforce. It’s evident that Adobe has been hungry to acquire a commerce platform for quite some time.
Source: DZone