When Visa and Dell this month agreed to invest $3 million in a program to upgrade the e-commerce capabilities of the Girl Scouts, it was a concrete glimpse into the marketing minds at Visa.
Although a healthy chunk of credit certainly deserves to go to Dell — it created an app for the site and “Dell hopes to supply nearly 4,000 girls from underprivileged communities with laptops and tablets” — the more interesting story here belongs to Visa.
That is because this move has a lot more strategic goals than merely being associated with a friendly brand. Consider what Visa gets:
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Source: COMPUTER WORLD