With Snap Inc. riding a successful IPO this week, company executives likely are calculating what to do with the money that’s pouring in.

The most likely gambit: Looking to make key acquisitions to keep Snap near the top of the social networking world.

“Snap will need to make acquisitions and invest in new experiences so that when they’re no longer the next big thing, they can buy or roll it out themselves,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “This is how Facebook insulated itself with WhatsApp, Instagram and their new in-house video features.”

Snap is the California-based company behind the popular self-destructing pictures and video app, Snapchat. The messaging app, launched in 2011, has gained a massive and loyal following among teens and young adults. And that popularity helped Snap pull together a widely successful initial public offering.

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