As the PC market levels out, Intel believes it has a big future in autonomous cars. It’s the new hot market the company is chasing, much like it did with mobile devices in recent years.

Autonomous cars are so significant to Intel that the company on Tuesday said it is establishing the Automated Driving Group, which will focus on developing hardware and software technology for self-driving vehicles.

Intel has already acquired a handful of companies developing autonomous vehicle technology. Intel has also partnered with BMW and Mobileye to put an autonomous car on the road in 2021. Earlier this month, Intel said it would invest $250 million over the next two years to develop autonomous cars.

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