The enduring magic of the iPhone is that it can be a different device for every single person who owns one, thanks to the ever-growing universe of apps for everything you may possibly want to do.
Not I, but we
Achieving this has taken a huge team effort, not just among Apple and its developers, but also across a much wider field, extending from the factory worker to people sitting on standards bodies building digital infrastructure that enables future technologies to grow.
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Source: COMPUTER WORLD