The explosion-implosion of Samsung’s premier Galaxy Note7 line may boost sales of Apple’s iPhone, analysts said today, but the Cupertino, Calif. company is unlikely to publicly gloat over its rival’s troubles or leverage them to push its own smartphone.

“Of course Apple will benefit,” said Bob O’Donnell, chief analyst at Technalysis Research. “But I don’t think we should overestimate how much Apple will benefit.”

O’Donnell and others were reflecting on what Samsung’s debacle means for competitors, specifically Apple. In the zero-sum game of smartphones, especially premium smartphones — a category that Apple dominates but also one where Samsung aggressively competes — one firm’s misery may make another’s fortune.

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