As mobility becomes the new norm, organizations are understandably seeking the most appropriate blend between protection and usability. After all, even though security needs to remain at the core of whatever route the enterprise elects, IT leadership is well aware that whenever usability is significantly impacted, the user base will find workarounds.

This is where mobile app management (MAM) enters the picture. By definition, MAM solutions offer the enterprise a means of effectively selecting, securing, deploying, and managing mobile apps across the entire user base – all without impacting the device owner’s personal apps or data. Of course, how the solution accomplishes this goal can vary greatly.

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Source: COMPUTER WORLD