Most people probably think that the only factor affecting a website’s speed is the internet signal or strength. The truth is that many factors can affect a website’s ability to load quickly — and many of them can be adjusted to improve users’ experience when visiting your site.This is important because even a hint of hesitation can cause people to abandon your site. A 2008 study by the Aberdeen Group found that a delay of as little as one second results in a 16% decrease in overall user satisfaction and a 7% drop in the conversion rate. And 47% of internet users expect a page to load up in two seconds max, with 40% of them saying they will leave the website if the loading time reaches three seconds. On the other hand, an Akamai study found that 52% of people who shop online claim that a fast-loading page will make them loyal to the site. Here are some tips on how to help lessen your site’s loading time.

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