In 2010, Duke Energy launched a program called My Home Energy Report (MyHER), through which it sends customers an analysis of their energy use with comparisons to similar households. The goal is to motivate people to reduce their energy use, and Duke tries to help them do that by providing timely tips and special offers, including rebates on purchases of energy-efficient appliances, free and discounted lightbulbs, and free home energy audits.

Homeowners receive MyHER reports eight times a year, says Kelly Kuehn, senior products and services manager at Duke Energy. When the program started, reports were only sent out in the mail, but now they’re also available online, she says.

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